Your direct response audience partners

American Data is an online and offline data brokerage company that crafts and executes effective direct response audience strategies for charitable organizations, political nonprofits, and agency partners.

Our Services

Road Map

Data is at the heart of every decision we make. We begin by analyzing your current data and performance metrics, presenting you with a comprehensive overview of your program in an easy-to-digest format. We then create a roadmap for your future, ensuring that every step is data-driven and aligned with your goals.

Acquisition Strategies

Our team is not just about data – we’re about crafting strategies that work. No two organizations are identical and neither should their list plans be. From list selection to campaign and annual performance projections, we’ll work with you to develop acquisition strategies that align with your goals and get the most out of your fundraising budget.

Independent Data Brokerage

As an independent brokerage, we harness the full potential of our extensive network of partners and considerable buying power to source the highest-performing audiences and media for your efforts, all at the most competitive rates on the market.

Housefile Optimization

We specialize in optimizing your housefile program. Whether your objective is to improve retention, maximize ROI, or find a balance between the two, our team will develop a plan that aligns with your unique goals.

Our Philosophy

We don’t subscribe to a “black box” approach that siloes clients from their data and binds them to one vendor or another. Instead, we have adopted an approach of radical transparency. We endeavor to educate clients through every step in the process, empowering our clients, forging stronger partnerships, and delivering an ROI that extends beyond the bottom line.

Ready to take your next step?